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Social Media Optimization
P.J. Fusco defined SMO perfectly when she stated, "...social media optimization (SMO) is primarily about knocking down your site's walls so content can be readily discovered, distributed, and shared by diverse online communities and social multimedia search portals."
Few really know what Web 2.0 means and even fewer know how to capitalize on it. Web 2.0 is less about new technology and more about how the Web is used. If your website isn't social media optimized, you're losing out on a good chunk of traffic, and missing opportunities get to know your target markets better.
We are experts in making your current website accessible to the new social media networks including RSS feeds and your company blog. If your company doesn't have a blog or RSS feeds of your news releases, you could be missing out on massive opportunities for gaining market awareness and market share.
The goal of your social marketing programs should be to place your company's products and services into the global conversations that are already happening all day, every day among your best customers. If your company isn't part of the conversation, you're invisible and non-existent in the minds of perhaps your best customers.
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What we can do for you:
- Create or restructure your website and make it SMO friendly.
- Increase your site traffic by linking it to the major social networks.
- Enable you to monitor what is being said about your company on the web.
- Enable you to monitor the social networks for new sales opportunities.
- Teach you how to commercially blog effectively.
- Open up communication channels with your customers and potential customers.
- Increase the quality of your customer service and reduce the associated costs.
- Show you how to use MySpace, Facebook, and other social networks to promote your company.
- How to find and effectively use your industry bulletin boards and chat rooms for promotion.
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